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市場低迷經濟下行 陶企如何“回春”

[ http://manderang.com 來源:陶瓷周刊 2008-07-29 10:33:46 評論條]

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營銷培訓 儲備人力資源

TAOCIXINGYESUOMIANLINDEYALIYUELAIYUEDASHIKEGUANCUNZAIDESHISHI,SHICHANGDEJINGZHENG,GUIGENDAODISHIRENCAIDEJINGZHENG。SHUINENGZAIZHENIJINGZHONGJIJIZUOHAOXINARENCAICHUBEIRENCAI,BUJINNENGQIDAOKUOCHONGQIYEXINXIAN“XUEYE”JILIRENXIN,BINGNENGHENHAODIXIYINSHEHUISHANGGENGDUOYOUXIURENCAIJIAMENGQIYE。

7YUE26RI,LUOMALIAODONGBEITAOCICHENGQIJIANDIANKAIYE,LUOMALIAOZONGBUJIEQIJIANDIANKAIYEZHIJI,YIJUNSHIHUAMOSHIJUBAN“JINPAIDIANCHANG、CHAOJIJINGLI”ZHONGDUANJINGYINGTEXUNYINGHUODONG,LUOMALIAOFUZERENZAIJIESHOUJIZHECAIFANGSHIBIAOSHI,CIJUKEYIQIESHIDITISHENGGEJINGXIAOSHANGYUNZUONENGLI,TISHENGJINGXIAOSHANGGONGSIDEDIANCHANGJIYEWUJINGLIZAISHICHANGJINGZHENGSHICAOSHUIPING。LUOMALIAOXIAOSHOUZONGJINGLIWULISHENGXIANSHENGBIAOSHI,“CONGCHANGYUANDEJIAODULAIKAN,PEIXUNWEIYUANGONGGERENFAZHANTIGONGLEYOUZHIDEPINGTAI,WEIQIYESHUSONGFUHEXINGRENCAI,ZHEYANG,YOULIYUZENGQIANGQIYENINGJULI,WEIQIYETIGONGCHIXUFAZHANDEDONGLI。”

ZONGYOUNEIMEYIPIXIANGGUANXINGTAOCIYIYANGDUJUHUIYANDEQIYEJIQIYEJIA,TAMENBUJINKANDAOYANJUNDEJINGJIXINGSHI,TONGSHIYEKANDAOLEYUTIAOZHANBINGCUNDEJIYU,YUSHITAMENJIJIJINXINGJINENGPEIXUNHERENCAICHUBEI,WEIXINYILUNGENGWEICANLIEDEJINGZHENGZUOCHONGFENDEZHUNBEI。

對齊標桿 豐富品牌內涵

品牌概念可以理解為:品名、品級、品味、品德。

ZAIPINPAIJINGYINGGUOCHENGZHONG,ZHONGDUOQIYEZHISHIZHUZHONGCHANPINDEXIAOLIANGHEPINPAIDEZHIMINGDU,YEJIUSHIZHIZHONGSHIPINMING,ERPINJI、PINWEIHEPINDEQUEWANGWANGBEIHUSHI。

YEXU,YOURENHUISHUO,XIANZAIWOMENLIANCHANPINDEXIAOSHOUDOUCHENGWENTI,SHUIHUANJIANGPINPAINEIHANDEFENGFU?DANSHI,BUYAOWANGJI,KEKOUKELEGONGSIYIWEILAOZONGTONGYANGSHUOGUO:“JISHIGONGCHANGYIYEZHIJIANSHAOGUANG,ZHIYAOPINPAIHUANZAI,WOMASHANGJIUNENGHUIFUSHENGCHAN。”YIJUJIUSHIPINPAIDEYINGXIANGLI。

PINPAIDESUZAOYUNEIHANDEFENGFUXUYAOGENJUQIYEZISHENDETEDIANZHANKAI,FOSHANHENDUOTAOQIBIANSHIHENHAODEXINGYEBIAOGAN:JINYITAODEFANGGUZHUANZONGHENGBAIGE、XINZHONGYUANDECHAOJIELIANGPAOGUANGZHUANZHEBIANFENGJINGDUHAO、DONGPENGPINPAIYUNYINGRONGHUIGUANTONG;JIANPAIPINGJIEPINPAIYINGXIANGLIERQIANGSHIJINJUNQIANGZHUANTAOCI;NUOBEIER、XINMINGZHU、SIMIKE、MAKEBOLUO、OUWENLAIDENGYOUXIUPINPAIBAIHUAQIFANG,DOUCHENGXIANCHUQIXINGYELINGJUNDEWANGZHEQIPAI。

標新立異研發新潮產品

ZAIJIANTAOCHANPINDALIANGTONGZHIHUADEJINTIAN,YIGEQIYEYAOZHISHENGSHICHANG,ZUIZHIJIEDETIXIANJIUSHICHANPIN。

DONGPENGNAFUNADONGSHI,LVXIANGONGKELEGAODUANFANGSHIJISHUNANGUAN,SHUAXINLEZHONGGUODONGSHIDESHIJIEXINGAODU。

YEXU,TAOCIXINGYEBINGFEIMEIGEQIYEDOUNENGYOUDONGPENGYIBANDESHILISHELIBOSHIHOUZHANDIANYANFAQUANQIUGUANZHUDEXINPIN,DANDUICHANPINZHILIANGHUOZHEKUANSHIJINXINGTISHENGHESHENGJI,YEXUBIANNENG“HELIJIQUN”,SHOUDAOYIXIANGBUDAODEXIAOGUO。

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多管齊下 營造企業文化

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TAOCISHICHANGZHENGTIDIMIQIJIAN,XINMINGZHUJITUANYILUGAOGE,“ZHIYEDAODEJIAOYUDAHUI”、XINMINGZHUQIYEZHIGEYANCHANGSAI、“ANQUANJINGDA”、WUCHANGXIANXUE、WEICHENGPINCHEJIANTIANJIABAOWENTONGDENGDENG,KANSIYUCHANPINSHENGCHANHAOBUXIANGGUANDESHI,QUESHENGDONGDIQUANSHIZHUXINMINGZHUDEQIYEWENHUA。

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記者手記

大乐透彩票讨论微信群DANGQIANJIANTAOXINGYEZHENGMIANLINGEZHONGWEIJI,GUANJIANSHIRUHEYINGDUI、RUHEHUAJIE。JINQIZHENGCECENGMIANNUANFENGPINCHUI,SHICHANGXIWANGDAHUANJINGQUYUWENDINGZHIXINHUZHIYUCHU。JUNBUWENSAIDESIBANGDEZONGJINGLIQIUWENSHENGHAOYAN“WEIXIANDENGYUJIHUI,YUELUANYUEYOUJIHUI”。FANSHIJUNYOUQILIANGMIANXING,WEIJIWEIJI,BUZHENGBIAOMINGWEIXIANYUJIYUTONGZAI?

JIZHECAIFANGGUOCHENGZHONG,HENDUOLAOBANDOUSHUO,“QIYEZUODEDA,JIUSHIMEIQIAN,QIANDAONALIQULENI,QUANBUZAIGUDINGZICHANSHANG,TOULEDI、JIANLECHANGFANG,MAILESHEBEI……XIANGGUSHIYIBAN,BEITAOLAOLE。”

ZHENDUITAOYEXIANZHUANG,MENGNALISHADEDONGSHIZHANGQIKANGSHUOGUO,“YUANCAILIAOZHANGJIA,RENMINBISHENGZHI,JIANZHUWEISHENGTAOCIQIYEMINGXIANGANJUEDAOYALI。MIANDUIDANGQIANKUNJING,TAOCIQIYEYAOJINXINGZHONGXINDINGWEI,ZAIXIAOSHOUSHICHANGDEBUCHANGSHISHI,ZHIYOUZANSHIJIANSHAOSHENGCHANXIAN,BAOCHIZUGOUDEXIANJINLIU,BAOCUNSHILI,DENGDAISHIJI,YIDANGUSHI、LOUSHIQILAILE,ZAIBASHENGCHANXIANTUICHU,DUIWAIZHANLVEBUJUZENGJIASHENGCHANXIAN,ZHEYANGJINENGAOGUODONGTIAN,YOUNENGYINGLAIMEIHAODECHUNTIAN。”

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陶瓷行業本無所謂“春天”“冬天”,只有堅強地走過,才有美好明天!

大乐透彩票讨论微信群     關鍵詞:陶瓷 家具 《新明珠營銷人員的八榮八恥》

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