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市場低迷陷困局 中國陶業盛夏遇寒流

[ http://manderang.com 來源:陶瓷信息 2008-06-11 11:13:31 評論條]

JINNIANSHANGBANNIAN,GEDATAOCISHICHANGXIAOSHOUQINGKUANGBURONGLEGUAN,SHICHANGDECHANGSHIJIANDIMIRANGXUDUOQIYEHEJINGXIAOSHANGDOUBEIGANKUNHUO。SHICHANGDIZENGCHANG、GAOTONGZHANGDAOZHIXUQIUBUDUANXIAHUA。SHENGCHANSHANGBAOSHOUSHENGCHANCHENGBENSHANGZHANGDEYALI,SHANDONG、FUJIANDENGDIBUFENTAOQISHENZHITINGCHAN。JINGXIAOSHANGFENFENGANKAIZHANGJIAKUNNAN,SHENGYINANZUO。XIAOFEIZHEZECHIBIGUANWANG,BUGANXIAOFEI。JINDUANSHIJIAN,JIZHEZOUFANGLEFOSHANBUFENYOUDAIBIAOXINGDEDAQIYEHEZHONGXIAOQIYE,HUANYOUFOSHANDEYIXIEZHUANYESHICHANG。TONGGUOYUQIYEXIAOSHOUFUZEREN、JINGXIAOSHANGDETANHUA,HUANYOUJIZHEZAIXIANCHANGQINYANSUOJIANDEJINGXIAOSHANGYINGXIAOZHUANGKUANG,SHENGANTAOCISHICHANGDIMI、XIAOSHOUPIRUAN,ZHENGJIAJUTAOCIXINGYEZHENGTIBURUDONGJI。

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市場持續低迷廠商陷于困局

大乐透彩票讨论微信群SHOUDUOZHONGYINSUYINGXIANG,SHANGBANNIANTAOCISHICHANGCHIXUDIMI,ZHONGDUOQIYEHEJINGXIAOSHANGFENFENHANKU。SHICHANGXUQIUXIAHUA,CHANPINZHANGJIAKUNNAN,XIAOFEIZHECHENGSHOUXINLIBUQIANG,SHICHANGXIAOSHOUXIANRULEKUNJU。MIANDUIXINGYEDONGTIANDELAILIN,JIZHEDAIZHUYIHUO,YEDAIZHUXIWANG,ZOUFANGLEFOSHANYIXIEDAQIYEDEXIAOSHOUFUZERENHEZHUANYESHICHANGDEJINGXIAOSHANG。

80%企業沒有完成銷售計劃

大乐透彩票讨论微信群ZAIZOUFANGZHONG,SUOYOUDESHOUFANGZHEDOUBIAOSHI,ZHENGGEXINGYEDOUCHUYUXIAOSHOUPIRUANDIMIDEZHUANGTAI,ZHESHIBUZHENGDESHISHI。ZAIGANGGANGGUOQUDESHANGBANNIAN,80%DETAOQIDOUMEIYOUWANCHENGXIAOSHOUJIHUA,YUANYOUJIHUAYAOWANGHOUTUI。YOUDEQIYESHENZHIBIAOSHIBUGANKAOLVZHUIHUISHANGBANNIANMEIWANCHENGDEXIAOSHOULIANG,ZHIXIWANGXIABANNIANNENGWANCHENGRENWU。DUIYUYIXIEDAQIYELAISHUO,JINGUANJINLIANGGEYUEDEXIAOLIANGYOUSUOXIAHUA,YUYUQIMUBIAOYOUDIANCHAJU,DANSHIYUQUNIANTONGQIXIANGBI,XIAOLIANGHUANSHIYOUSUOSHANGSHENG。ERDUIYUYIXIEZHONGXIAOQIYELAISHUO,YOUYUKANGFENGXIANDENENGLIBIBUSHANGDAQIYE,ZAIZHEYANGDEDAHUANJINGXIA,DABUFENDEXIAOLIANGDOUZHIXIANXIAHUA。FOSHANYIJIADAQIYEDEFUZONGGAOSUJIZHE:“JINNIANDEHONGGUANJIKEGUANYINSUDUIZHENGGETAOCISHICHANGDEYINGXIANGHENDA,DANDUIDAQIYEYINGXIANGBUSHISHIFENMINGXIAN,CHONGJIJIAODADEDOUSHIZHONGXIAOQIYE,YIBUFENDEXIAOQIYESHENZHIZAIDIMIZHONGSIWANG。”

市場需求不斷下滑

JINGUANZHENGZHIYANXIA,DANSHITAOCIXINGYEQUEXIANGJINRULEYANDONGYIYANG。JINJIGEYUELAITAOCISHICHANGDEXUQIUBUDUANXIAHUA,BULUNDAQIYE,HUANSHIZHONGXIAOQIYE,DOUMINGXIANGANDAOSHICHANGXUQIUXIAHUADAILAIDEYALI。XINGNEIRENSHIDOUBIAOSHI,TAOCISHICHANGDEXUQIUZONGLIANGZAIBUDUANXIAJIANG,XINGYEZHENGTIDOUBUJINGQI,ZHEZHONGXIANXIANGRANGRENSHIFENDANYOU。DANSHIJINGUANQIYEZAIBUDUANDIXIANGFANGSHEFA,QUEBUNENGHENHAODENIUZHUANJUMIAN。DAOLEMUQIAN,GENGDUODEQIYEXUANZEQUJIESHOU。JINDUANSHIJIAN,JIZHEYEZOUFANGLEZHONGGUOTAOCICHENG、ZHONGGUOMASAIKEZONGBUJIDI、FOSHAN(GUOJI)TAOCIZHANLANZHONGXIN、YIMEIJIAWEIYUTAOCISHIJIE、HUAXIATAOCIBOLANCHENGDENGZHUANYESHICHANG,DOUFAXIANSHICHANGXIANGBIYIQIANLENGQINGLEXUDUO,YOUDEZHANTINGSHENZHIYITIANYEMEIYIGERENCANGUAN,GENGBUYONGTANJIAOYILE。DANZHEZHONG“LING”XIAOSHOUDEXIANXIANG,ZAIJINGXIAOSHANGDEYANZHONG,ZAOYIBUSHIXINWENLE。CAIFANGZHONGJINGXIAOSHANGGEGEJIAOKULIANTIAN,FENFENZHEFU,ZHUNBEIGUODONG。

廠商漲價困難

JINBANNIANLAI,YUANCAILIAOJIAGE、DIANFEI、YOUJIA、WULIUCHENGBENLIANXUSHANGZHANG,DUIYIXIEDAQIYE、ZHIMINGPINPAIZAOCHENGDEYINGXIANGYEBUSHIHENDA,DANSHIXUDUOZHONGXIAOQIYEDOUDINGBUZHU。YIWEIXINGYEDEZISHENRENSHIXIANGJIZHETOULU:“XIAOCHANGBUJUBEISHILIQUJIAJIA,JIAJIAHENKENENGDAOZHICHANPINDOUMAIBUCHUQU。ZAIZHEZHONGQINGKUANGXIA,TAMENHUIXUANZEZAITINGCHANQIANPAOSHOU。JINNIAN5、6YUENANZHUANGXUDUOSIPAOCHANGGUANTINGLE,TAMENPAOSHOUDALIANGDEKUCUNCHANPIN,ZHEDUIDAZHONGQIYELAISHUODEYINGXIANGHENDA,SHIZHENGGEYOUXIDEGUIZEDOULUANLE。DANSHIMEIBANFA,TAMENBUZHEYANGZUO,GENBENCHENGSHOUBULEZHANGJIADAILAIDEYALI。”LINGYIWEIDAQIYEDEXIAOSHOUZONGJINGLIYEBIAOSHI,XUDUOJINGXIAOSHANGDOUJUEDEFOSHANTURANZHANGJIALE,DANSICHUANHESHANDONGMEIYOUZHANGJIA,TAMENXINLISHANGCHENGSHOUBULE。“SUIRANYUANCAILIAOZHANGJIALE,BUFENDAQIYEDECHANPINYEXIANHOUZHANGJIALE,DANSHIHENDUOJINGXIAOSHANGNINGYUANSHAOZHUANDIANQIAN,YEBUGANQINGYIZHANGJIA,YINWEIPAZHANGJIAZHIHOUXIAOSHOUGENGNANZUO。WOPAOLEHENDUODIFANGDEZHUANYESHICHANG,BUSHAOJINGXIAOSHANGDOUBIAOSHIZHANGJIAYALIHENDA。JINGXIAOSHANGZHANGBUQIJIA,QIYEJIUWEIYOUHEJINGXIAOSHANGJINXINGLIRUNFENGE,YIYINGDUIZHANGJIADAILAIDEYALI。”

消費者對漲價的認同度不高

漲漲漲,物價持續上漲已經成為人們每天的話題,菜市場的價格每天都在變化,但是菜還是每天有人買。相比之下,消費者對陶瓷的漲價卻并不是那么容易接受了。廣東新明珠陶瓷集團有限公司品牌總經理蔣珉認為:“日用品漲價再厲害也可以接受,因為那是人們生活的必需品,而且價錢再高也不會高到哪里去。中低檔的陶瓷產品,漲價也許還能被消費者所接受,畢竟目前很多東西都在漲價。但是中高檔陶瓷產品漲價5%~8%左右,消費者就很難接受。因為這不是生活必需品,價格也相對比較高。”由于通漲壓力,讓不少消費者都放棄了購買陶瓷的機會。記者認識的某位朋友,兩個月前就打算裝修新居,但也因為陶瓷不斷漲價而把計劃擱置在一邊,在等待陶瓷價格的回落。消費者對陶瓷價格的認同度還是不高,可見一斑。

三大原因導致市場疲軟

DAOZHISHICHANGCHIXUPIRUANDIMI,GUONEIWAIDEJINGJIDAHUANJINGSHIZUIZHUYAODEYINSU。DUIYUTAOCIXINGYELAISHUO,RENMINBISHENGZHI、WUJIACHIXUSHANGZHANG、FANGDICHANJIAGEXIACUO、GUSHIDIMIDENGYINSU,GEIXINGYEDAILAILEJIHUZHIMINGDEDAJI。YENEIRENSHIYEXIANGJIZHEFENXILETAOCISHICHANGCHIXUDIMIDEYUANYIN。

銀根緊縮導致陶企資金不足

BOHUATAOCISHICHANGZONGJIANLVJINIANRENWEI:“SHICHANGDIMIDEZUIDAYUANYINSHIGUOJIADEHONGGUANDIAOKONG。YUANCAILIAOJIAGEBUDUANSHANGZHANG、LIRUNKONGJIANYUELAIYUEXIAO,SHIQIYEDEXIANJINLIUCHUXIANJIDUJINQUEDEXIANXIANG,ERYOUTONGHUOPENGZHANGDAILAIDEYINGENJINSUOZEJINYIBULEJIAJULEXIANJINLIUDEJINQUE。JINNIANSHANGBANNIAN,WUJIAZHISHUBUDUANBIAOSHENG,GUOJIAHONGGUANDIAOKONGPINPINCHUZHAO,YINXINGDUIMINYINGQIYEDEDAIKUANEDUBEIYANGEKONGZHI,BUSHAOTAOCIQIYEXIANGXIANGYINXINGDAIKUANDOUSHIFENKUNNAN。”

YIWEITAOCIQIYEDEXIAOSHOUZONGJINGLIYEPOYOUGANCHUDEGAOSUJIZHE:“XIANZAIRENMINBISHISHENGZHIDERIQUZENGDA,DUIYUWOMENBANQIYEDELAISHUO,RENMINBISHIZAIWAISHENGNEIBIAN,YINGENJINSUODUIWOMENQIYEDECHONGJIHENDA。YIGEQIYE,JISHIYOUZUIDADEFAZHANGUIMO,ZUIKUAIDEFAZHANSUDU,YEXUYAOXIANJINLIU。YIDANXIANJINLIUDUANLIELE,QIYEDESHENGCUNYEJIUWUCONGTANQILE。”

房地產持續低迷導致陶瓷需求下滑

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成本上漲導致企業壓力增大

YUANCAILIAOJIAGESHANGZHANGZAIXINGYENEIYIJINGBUSHIXINXIANDESHILE,DAJIAHAOXIANGYIJINGMANMANJIESHOULEZHEGESHISHI。DANBUKEFOUREN,SHANGBANNIANYILAI,YUANCAILIAOJIAGE、YOUJIA、DIANFEI、YUNFEICHENGBENDENGBUDUANSHANGZHANG,GEITAOCIQIYEDAILAILEHENDADEYALI。QIYELIRUNBUDUANTANBO,ZIJINCHANGCHANGZHOUZHUANBUGUOLAI,MOUXIEYUANCAILIAODEJIAGEGENGSHITIANTIANZAIBIANHUA,YOUSHIYOUQIANYEMAIBUDAOCAILIAO。SHOUAOYUNDEYINGXIANG,YUNSHUFEIYONGBUDUANSHANGZHANG,ERQIEYUNSHUSHIFENKUNNAN。YIWEITAOCIQIYELAOBANBIAOSHI:“JINDUANSHIJIANHENNANZHAODAOCHEYUNSHU,HUODOUYUNBUCHUQU。FAYIGEYANGBANDAOWAISHENGJIUYAOYONG2GEYUEDESHIJIAN,ZHERANGHENDUOQIYEDOUSHOUBULE。XIANZAIDEQINGKUANGYIJINGBUSHIYINWEIJIAGEDEWENTIERDAILAIYUNSHUYALI,ERSHIYOUZIJINYEZHAOBUDAOYUNSHUDETUJING,ZHERANGWOMENHENDUOQIYEDOUSHENGANWUNAI。”ZAICHENGBENJUGAOBUXIADEQIANTIXIA,JIANTAOXINGYEKAISHIJINRUYIGEWEILISHIDAI,DONGTIANYIJINGQIAORANDAOLAILE。

ZAICAIFANGZHONG,JIGEQIYEJIAHUANXIANGJIZHEBIAOSHI,2008NIANZHONGGUODUOZAIDUONAN,ZHEYEZAIYIDINGCHENGDUSHANGYINGXIANGLERENDEGANQINGXINGWEI。DAQIHOUHUIYINGXIANGRENDEXINQING,XIAOFEIZHEYEHUIYINWEIZAINANDEFASHENGERJIANSHAOGOUMAIDEYUWANG,ZHESHIHENZHENGCHANGDEXINLI。JINGUANZHEYANG,WOMENHUANSHIYINGGAILENGJINGDIKANDAITAOCISHICHANG,ZAINANSHIBUXINGDE,DANYEKENENGCHENGWEIWOMENJINBUDEDONGLI,ZAIHOUZHONGJIANYEXUHUILADONGTAOCINEIXUDEZENGCHANG。

回首過去的上半年,各種負面因素對陶瓷行業經濟的影響是錯綜復雜,一下子難以看透,市場狀況很難理性的分析,市場動向也無法準確的預計。陶瓷行業這個大蛋糕的總體分量在減少,企業要想在逆境中突圍而出,成為嚴冬里笑傲霜雪的梅花,就必須爭得更大的份額。尋找陶企的出路,需要靠陶業人的共同努力!

大乐透彩票讨论微信群     關鍵詞:陶瓷 家居 2008 陶瓷行業

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