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家具業應該用差異提高競爭力

[ http://manderang.com 來源:家裝視界 2008-08-08 20:17:46 評論條]

大乐透彩票讨论微信群GAIGEKAIFANG30DUONIANLAI,ZHONGGUOZHENGTIJINGJIFAZHANRIXINYUEYI。GEXINGYECONGYERENSHUDADAZENGJIA,QIYESHULIANGJIJUPANSHENG,JISHUBUDUANTIGAO,SHEBEIDEDAOXUNSUGENGXIN,FUWUHEZHILIANGXUNSUTISHENG,HUOYUEDEJINGJIZAICUJINLESHEHUIDEQUANMIANFAZHANHOU,SUIZHIERLAIDESHIJILIEDEJINGZHENGZHONGCHUXIANLEFAZHANDEPINGJING——CHANPINTONGZHIHUA。

現狀:籠罩行業的陰影

ZAILECONGDESHILIJIAJUCHENGHUOZHESHIZAIQUANGUOGEDIRENYIJIAJUSHICHANGZIXIGUANCHA,NIHUIHENJINGYADIFAXIAN,XUDUOYOUBUTONGCHANGJIASHENGCHANCHULAIDEJIAJUCHANPINJURANKUANSHIYIMOYIYANG,YOUDEZHISHIYANSEHUOXIJIEYOUXIECHURU。

SHANGCHANGZUNXUNYITIAOTIEDEDINGLV:DUMENSHENGYIZUIHAOZUO。RANER“TIANXIARANGRANG、JIEWEILIWANG!”ZIGUZHUANQIANDESHENGYI,ZONGSHIJIPOMENJIAN。JIAJUXINGYEGENGSHIRUCI,ZHIYAOTINGSHUONAZHONGJIAJUNAZHONGKUANSHIHAOMAI,XUDUOCHANGSHANGJIUYIWOFENGDIQUMOFANG,BUDAOYIGEYUEMANCHENGDOUSHIDATONGXIAOYIDEJIAJUKUANSHI,SUIZHIERLAIJIUSHITONGKUANJIAJUCHUXIANQIANGSHICHANGPINJIAGEDEJILIEJINGZHENG,DANGLIRUNKONGJIANWUFASUOSHUISHI,YOUDESHANGJIAJIUZAIYUANCAILIAOHEZUOGONGSHANGZUO“WENZHANG”LAIMOUQIUSHICHANG。QIANBUJIUYIWEIWAISHANGGAOSUBIZHE,TAMENLAILECONGCAIGOUSHAFA,FAXIANTAMENSUOXUYAODEKUANSHIJINGYOUERSHIDUOJIACHANGJIASHENGCHAN,ZHEJIUGEITAMENZAIXUANZEHEJIAGESHANGTIGONGLEHENDADEKONGJIAN,ZAIKANSHANGQUZHILIANGCHABUDUODETONGSHI,JINGRANYIMEITAOXIANGCHA500YUANDEJIAGECAIGOUDAOTONGYIKUANSHIDESHAFA。KEYIKANCHU,“TONGZHIHUA”YANZHONGZUAILEJIAJUXINGYEPINPAIHUADEGAOSUFAZHAN。

ZAITONGZHIHUASHIDAI,JIAJUXINGYEBUDANCHANPINCHUXIANLETONGZHIHUA,JISHUSHEBEI、YINGXIAOGUANLI、FUWUCELVEDENGFANGMIANDOUKAISHIJINRULETONGZHIHUAJINGZHENGSHIDAI。DANGCHANPINHESHICHANGCHUXIANLETONGZHIHUAJINGZHENGSHI,QIYEJIANDEJINGZHENGWANGWANGYANBIANWEI“JIAGEZHAN”,RANER,JIAGEZHANDEJIEGUOSHICANKUDE,SHENZHIDAOZHIXINGYEXIPAI。CONGBIANZHENGDEGUANDIANLAIKAN,TONGZHIHUASUIRANSHILONGZHAOXINGYEDEYINYING,TONGSHIYESHICHUIXIANGXINGYEQIANJINDEZHANDOUHAOJIAO,GENGSHIJIAQIANGQIYEZOUPINPAIHUADECUIHUAJI。

原因:行業無序競爭的結果

CHANPINTONGZHIHUA,QUDAOTONGZHIHUA,SHICHANGTONGZHIHUA……DAJIAZAIGANTANTONGZHIHUASHIDAIDAOLAIDETONGSHI,YEKAISHIXUNZHAOYINZANGZAITONGZHIHUAXIANXIANGBEIHOUDEYUANYIN。

CONGBIZHEJIECHUGUODEQIYELAOZONGHEYENEIRENSHILAIKAN,DUIYUCHANPINTONGZHIHUA,DADUOSHURENDOURENWEI,ZHUYAOYINWEISHIRUMENMENJIANTAIDIZAOCHENGDE。CONGZIJINSHANGLAISHUO,ZHIXUYAOSHIDUOWANYUANZUOYOUZIJINJIUKEYIKAICHANG。RUGUOYOUSHANGBAIWANDEZIJINJIANCHANG,JIBENSHANGJIUKEYINADAOYIXIEDACHANGDEOEMZIGE,KEYISHENGCHANYIXIEZIJIDE“PINPAI”。CONGJISHUSHANGLAISHUO,YUANGONGJISHUSHUIPINGYAOQIUJIAODI,XIANGSHAFA、ZHUANYI、BOLICHAJIDENGCHANPIN,XIAOQIYEZAIJIGERENJISHIPINGFANGMIDEDIFANGJIUKEYIJINXINGCHANPINJIAGONGHESHENGCHAN。CIWAI,XINGYEYEMEIYOUYIGECONGZIJIN、GUIMO、ZHILIANG、SHESHIDENGFANGMIANLAIHENGLIANGQIYESHIFOUNENGTARUGAIXINGYEMENJIANDEBIAOZHUN。YINCI,JINRUMENJIANDICHENGWEIXINGYETONGZHIHUADEZHONGYAOYINSU,QIANJINIANZHONGGUOJIAJUYEZHENGSHIGAOSUFAZHANDEFANRONGSHIQI,ZAISHICHANGXUQIUHEJIAGEBIAOSHENGDECUISHENGXIA,DADAXIAOXIAODEJIAJUQIYERUYUHOUCHUNSUNBANYONGCHU,RANERXUDUOYONGXIANDEQIYEGENBENJIUBUJUBEISHEJI、YINGXIAO、FUWU、XINYUDENGGONGNENG,ERSHIYIWEICHAOXIGENFENG,ZHEYANGSHIXINGYEDETONGZHIHUAJIUYUYANYULIE。

關鍵詞:家具 家具行業 行業競爭

YOURENJIANYIZIZHUYANFASHEJICHANPINDEQIYESHENQINGZHUANLI,CONGERDADAOSHOUZHISHICHANQUANBAOHUDEMUDE,DANHENDUOQIYEDOUYOUZHEYANGDEGANSHOU,JIAJUXINGYESUIRANXINCHANPINLINGRENYANHUALIAOLUAN,DANLIUXINGQUSHISHUOBIANJIUBIAN,SHENQINGDEZHUANLIPIWENHUANMEIYOUXIALAI,CHANPINYIJINGGUOSHI。ERQIE,JIUSUANSHENQINGDAOZHUANLI,ZHAODAOQINQUANREN,YEBUYIDINGNENGDECHANGSUOYUANBAOHUZIJIDEZHISHICHANQUAN。ZHEZHONGXIANXIANGZHIJINRANGZHENGGEXINGYEGANDAOTOUTONGHEJISHOU,DANYEYOUMUGUANGCHANGYUANDEQIYEJIARENWEI,TONGZHIHUAKEYITIGAOXINGYEDUIXINCHANPINDEKAIFASUDU,SHIQIYEJIAKUAIZISHENDECHANPINGENGXINSUDU,JIANGCHAOXIZHEYUANYUANSHUAIZAISHIDAIDEHOUMIAN,CONGERTUIDONGXINGYEKUAISUJIANKANGFAZHAN。

突破:尋求差異化走出同質化

大乐透彩票讨论微信群ZAICHANPIN、YINGXIAO、QUDAO、SHICHANGDENGGAODUTONGZHIHUADEJINTIAN,RUGUOBUZAITONGZHIHUADEYINYINGZHONGZHAOCHUCHAYIHUADETUPOKOU,XIAOCHUGEZHONGQUDAODETONGZHIHUAERZHIDING“CHAYIHUA”DEZHANLVEZHENGCE,CONGERZOUSHANGCHAYIHUAPINPAIJIANSHEZHILU,JIUJIANGZAIXIPAIDELANGCHAOZHONGQINGXICHUQU。

DADUOSHUQIYELAOZONGHEFUZERENZAIHUIDABIZHE“RUHETUPOTONGZHIHUA”WENTIDESHIHOU,DAANRUCHUYICHE:TIGAOCHANPINZHILIANGHEFUWU,YIYOUQUSHENG,ZOUZHONGGAODUANPINPAILUXIAN。DUITIGAOPINZHISUOCAIQUDECUOSHIBAOKUOGENGXINSHEBEI,TIGAOYUANCAILIAOZHILIANG,JIAQIANGCHANPINJIANCEDENGGONGXU,ZAISHICHANGYINGXIAOSHANGJIAQIANGZHUANMAIDIANSHEJI、GUANLI、PEIXUN、CUXIAOXUANCHUANDENGFANGMIANLAIXIEZHUJINGXIAOSHANGZOUPINPAILUXIAN。

大乐透彩票讨论微信群RANER,CHAYIHUADEGENBENSHIQIYEDEHEXINJINGZHENGLI。HUANJUHUALAISHUO,JIUSHIQIYEZUISHANCHANGZUOSHENMEYANGDECHANPIN。HUANXUQIANGDIAOYIDIAN,CHAYIHUABINGBUDENGYUYUANCHUANGNENGLI,ZHIZAOXINGYE,ZUIZHONGYAODESHIBACHANPINZUOHAOZUOJING。YINCI,JIAJUQIYEZAICHAYIHUADEDAOLUSHANGYIDINGYAOZHUNQUEDINGWEI,BUNENGSHEBENZHUMO。LECONGYIWEISHAFAQIYELAOZONGSHIFENGANKAI,TASHUO,RENJIASHENGCHANCHUDESHAFAHAOMAI,NIQUSHENGCHANCHULAITONGZHITONGLIANGTONGKUANDESHAFAJIUBUYIDINGHAOMAI,DANJIANGTABAIZAIRENJIADESHANGCHANGLITONGYANGZOUQIAO,ZHEJIUSHUOMINGBIERENZAICHAYIHUALUXIANSHANGDEJINGYINGLINIAN,QIYEWENHUA、XINYUDU、FUWUGONGNENGDOUJIGAOYICHOU。

大乐透彩票讨论微信群TONGYIXINGYEBIRANCUNZAIXUDUOGONGXING,BUGUANSHICHANPINSHEJI、YINGXIAOSHOUDUAN、CAOZUOCHENGXUDENGDOUHUICUNZAITONGZHIHUAXIANXIANG,RANERZAIGAODUTONGZHIHUADEJINTIAN,TEBIESHIRUJINJIAJUXINGYEMIANLINYANJUNDEKAOYANHETIAOZHANDESHIQI,WOMENMEIGEQIYEYINGGAISHULIZISHENDEHEXINWENHUA、HEXINCHANPIN、HEXINNEIHAN,BIERENMOFANGDEZHINENGSHICHANPINHEFANGFADEXING,ERQINEIZAIPINZHIHEGENGSHENDEWENHUAZHISHENYUNSHIGENBENMOFANGBULEDE,ZHEXIEJIUSHIXUNQIUCHAYIHUA,ZOUCHUTONGZHIHUADEHEXINJINGZHENGLI。

大乐透彩票讨论微信群ZAIJIAJUXINGYESHANGJILIEJINGZHENGDEJINTIAN,XUNZHAOCHAYIHUAYILAKAILEZOUCHUTONGZHIHUATUPOSHIDAIDEXUMU,XINGYEXIPAIDEFENGBAOJIJIANGLAILIN,NIZHUNBEIHAOLEMA?

關鍵詞:家具 家具行業 行業競爭

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